A group of experienced business people with an idea for an online gourmet cookie company turned to Third Wing for help.
The owners of Cookie Daddy had all the building blocks for a successful business; luscious baked treats using the finest artisanal ingredients, a defined and appealing vision for their brand personality, and an interesting generational, heritage-driven story for the family-owned company. However, their existing website lacked infrastructure, navigation, and secure ordering elements, as well as the ultimate aesthetic representation to create mouth-watering appeal to a sophisticated and upscale customer base.
As the site developed and launched, Third Wing developed a new company logo, full corporate identity program, and new product photography, as well as descriptive product text. We created their first electronic corporate holiday gift catalog, and designed an array of branded package labels, inserts and store promotion signage.
The company is well on its way to making its mark in the upscale cookie segment and Third Wing continues to provide creative direction to the lovely and extremely talented Cookie Daddy family.