Third Wing helped technology firm expand its client roster and expand its brand identity in a competitive market.
CASE HISTORY – MXOTech
MXOtech is an emerging technology company located in the West Loop area of Chicago. MXOtech began as a start-up company but soon found itself growing rapidly, in large part due to its dynamic founder and strong word-of-mouth from loyal and enthusiastic clients. The company built its professional reputation through a carefully chosen team of technology experts as well as its thorough understanding of business processes, especially tailored to growing companies whose existing systems are not keeping pace with their needs. With solid client engagements in networking solutions, technology recruiting and custom software, MXOtech turned to Third Wing for help with its own needs: building a marketing presence to reflect its growing stature in the business community, and expanding its client roster.
Third Wing’s solution was to build a unified marketing identity for MXOtech, reflecting the company’s current look and feel, but now more focused and consistent. A versatile marketing kit with one-sheets on the company’s areas of specialty, post cards, electronic brochures and other materials were developed for direct mail and one-on-one presentations. Lastly, visual, copy and navigational enhancements were made to the website to keep pace with the company’s achievements.
Third Wing recommended that certain geographic and professional communities be targeted for additional communication, based on the company’s successful results in those areas. In addition, MXOtech’s expertise in Microsoft technologies and SharePoint, plus the staff’s ability to apply business logic to clients’ problems, were heightened as points of difference. Case studies were developed and call/mail/call campaigns undertaken against those targets.
1. Highly competitive market with many contenders
2. Barriers to using unknown company for technology services
3. Many distractions with potential for reduced focus
4. Growing company with need to make smart marketing choices
MXOtech is enjoying its biggest year in business (in a recession!) with new customers joining as very satisfied enthusiasts. Third Wing was able to increase the company’s circle of prospects exponentially with new clients coming on board and many continued relationships growing in revenue size as well.
Third Wing is working as a team with MXOtech principals to solidify its position in the Chicago market and find new, logical areas for growth. Plans for expansion continue, with Third Wing keeping the strategic focus on MXOtech’s strengths and greatest potential opportunities. New ideas are examined continuously with an eye toward energizing the plan while staying on focus.