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Dental Practice Marketing Services

Third Wing helps general and specialized dental practices attract and retain patients.

The importance of retaining your current patients, while continually bringing new patients into a dental practice cannot be overstated. Perhaps you’re facing new competition in your area, or hoping to bring on additional staff, or don’t get your share of professional referrals, or want to begin to prepare your practice for sale at a favorable price…in every case Third Wing can help.

Third Wing Dental Practice Business Development Graphic

Establishing and maintaining top of mind awareness, a positive impression of the practice’s brand, and beginning to develop trust will all help make your practice the preferred dental brand in your area. When a local prospective patient seeks out dental care, you want them to first think of your practice. We can help make that happen.

Who We Help

  • General Dental Practices
  • Pediatric Dental Practices
  • Orthodontic Dental Practices
  • Dental Surgery Practices
  • Endodontic Dental Practices

Marketing Your Practice

Among the strategies Third Wing employs in building patient retention, acquisition, and referral  marketing programs for your dental practice:

  • Differentiated brand strategy and core messaging development
  • Web site development, refresh or redesign
  • Video development for web, promotion and social media platforms
  • SEO (Search Engine Optimization) – Helping improve your practices natural SEARCH performance
  • SEM (Search Engine Marketing) – Using Google Search and Display ads to promote and advertise
  • Social Media Program design and maintenance
  • Print/Digital Advertising
  • Email Marketing and Periodic Newsletter Development
  • Internal Campaigns to encourage and foster patient-to-patient referrals
  • Professional referrals campaign design and execution


Custom Program Design

Any dental marketing program must take into account your particular goals*, your community size and demographics, competing or emerging new local dental providers, and, importantly, your budget. Third Wing does not offer cookie-cutter dental marketing programs. We custom design a program specifically for your practice:

  • Documenting the specific goals of your program
  • Continually monitoring and measuring the effectiveness of the program
  • Revisiting and refining strategies that may be underperforming


Why Third Wing?

  • Third Wing has significant experience designing and supporting dental practice marketing programs
  • As a boutique firm with big agency experience, we bring you world-class capabilities at
  • Our core team is supplemented by vast on-demand team, keeping our overhead low
  • We’re entrepreneurs ourselves, and understand the value of EVERY hard-earned dollar it takes to execute an effective dental marketing program


Call Michael Miller, Third Wing Principal, TODAY and let’s start designing a marketing program for YOUR dental practice.