Zeldis Research Associates’ Ken Zeldis, Partner, Amy Rey, Vice President, and Fred Gaudios, Senior Project Director, will be participating in the 2014 LIMRA Marketing and Research Conference in Boston, May 28 to May 30, 2014, at the Renaissance Boston Waterfront Hotel.
Fred will be conducting a workshop on Thursday, May 29 at 10:30am. He will be presenting the results of an exciting, collaborative research study conducted with input from LIMRA conference attendees. Zeldis Research conducted an online bulletin board discussion with a group of young, affluent professionals to gain a deeper understanding of their attitudes and behaviors around life insurance.
Zeldis, a wonderful, long-time Third Wing client, solicited questions from conference attendees to help drive the discussion, so this is attendees chance to hear the answers to the questions they and their colleagues provided.
Ken and Amy will be on hand throughout the conference, and available to meet formally or informally at the Zeldis booth in the exhibition area. (Zeldis has become known for offering fresh pastries from their exhibit booth…the direct mail and booth signage reflect that theme.)
Third Wing is conducting pre- and post-event direct mail and eMail marketing promotions and developed the exhibit materials.