As a follow-up to last year’s “Understanding and Engaging the Young Affluent Market” workshop, Zeldis Research’s Fred Gaudios will conduct an online bulletin board discussion with young, affluent professionals at the 2014 LIMRA Marketing and Research Conference in Boston. Bulletin board participants will respond to questions about their attitudes, behaviors, and preferences regarding life insurance.
This year, Zeldis, a long time Third Wing client, is providing the insurance community a unique opportunity to help drive research content by submitting crowdsourced questions.
The results from this exciting research will be delivered at the LIMRA Boston workshop, “An Interactive Deep Dive Into Young Affluent Professionals’ Insurance Behaviors,” at 10:30 am on Thursday, May 29, 2014.
More information is available here.