Roughly one out of two American women are now removing hair from their genital/bikini area according to Third Wing client Multi-sponsor Surveys’ Study of the Women’s Intimate Care Market. This practice is most common among young women.
In this study conducted in May/June 2013 among a national sample of 600+ adult women in the U.S., 80% of all 18-34 year old women reported removal of genital/bikini hair, as did 64% of 35-49 year old women, but only 19% of women age 50+.
While removal of bikini area hair is a growing trend in the U.S., Brazilian women are at the forefront of this trend and maintain this practice as they age. In each age group, Brazilian women are more likely to remove genital/bikini hair than American women. This difference is most pronounced among women age 50 and older – – 65% of Brazilian women in this age group still remove genital/bikini hair vs. only 19% of American women this age.
Learn more about the study results at the Intimate Care Research microsite created by Third Wing to promote the study.
Learn more about Multi-sponsor Surveys, Inc. here.