There is a roadside farm stand in Southwest Michigan whose spring opening we eagerly await each year.
Despite extreme rain, early heat, and other weather-related disasters, we can count on Falak’s magnificent asparagus each spring, just picked and fresher-tasting than any we’ve ever had. So when we pulled up on a recent weekend to be greeted by the familiar asparagus banner (and Wilbur, the dog), we were surprised to see a second banner for the first time: a glistening strawberry.
Is it possible that someone who does something so well (asparagus) can grow a second thing just as splendidly?
It made 
me think about our own business, as well as many of our clients. From time to time, we talk about offering other services to our clients that we know they need and are in much demand these days. And yet, like Falak’s, if we take on another specialty, do we run the risk of spreading ourselves too thin? How can we all take advantage of some of these market opportunities and grow, but also maintain our brand and service quality?
It’s challenging, and I’m not sure how it will all play out for service providers like us in the end.
But I’m inspired by the Falak Farm model: the strawberries were delicious! – Nancy
